Have you noticed that to create something extraordinary you have to be extraordinary? The good news is that when we give our story as a gift to the world, it gives us the gift of transforming us. Stories create the tipping point. Here’s how that can work.

A polished manuscript had generated a five-figure offer but it was clear to Lydia that money was being left on the table. The book was very well written and the subject was compelling. The author was already a recognized authority with an established following to drive sales and media attention. But as good as it was, Lydia was clear that the book could be better.

Lydia supported the author so that she felt safe to take risks and go deeper. Together they explored ways to enhance the storytelling by adding more personal transformation to the book. This immediately triggered the author, who needed to overcome patterns of suppressing her full voice and power.

“Stories create the tipping point.”

The healing process that followed generated a book that resonated profoundly with readers. The selling price was four times the original offer and the book was a critical success and a New York Times bestseller. The project succeeded because Lydia took a stand for fulfilling its highest vision and because the author learned that her personal healing would mean greater impact in healing others.

That’s how it works at the deepest level—every time. We make it and it makes us.